Every business in the world was built on the assumption that intelligence is expensive.
That assumption just broke.
Who we are
AI is changing what customers pay for, how companies compete, and where margins come from. Most organizations know this. Few have done something about it.
We help companies design their business for an AI-native economy.
Not by adopting AI tools, but by transforming business models, value propositions, and operating models so they hold up as the economics of the industry shift.
We’re an AI transformation and engineering studio. For 16+ years, we’ve worked with companies like Nestlé, Walmart, Johnson & Johnson, Coca-Cola, and Mastercard on tech innovation and transformation.
We redesign and rebuild how companies create value – products, pricing, operating models – with AI as the structural foundation, not an add-on.
Trusted by the world’s best
What we believe
What we're unreasonably good at in AI transformation
AI is changing what customers are willing to pay for.
Identify where AI is shifting value then design, build, and validate the products, services, and business models that capture it.
Move beyond layering AI onto existing workflows to redesign how work actually gets done.
Work redesign
Evolve how your organization runs in the age of AI – aligning structure, governance, and decisions to lead an AI-native enterprise.
Operating model
Work we're proud to have led
Digitized the farmer journey through 5+ new digital / AI solutions scaled across 3 continents
Made product development AI-first, accelerating healthy-snacking growth while slashing cycle times
Closed the adult immunization gap through a net-new system for prioritized outreach and HCP activation
Transforming the innovation capability with AI to move from idea to market at 3x the speed
Built the digital / AI companions for the launch of QDENGA - reaching over $500M in sales, growing 832% year-over-year, and protecting over 100M people per year from Dengue
Let GenZ shop their own vibe by combining AI and real human help. Overhauled Levi’s loyalty program - online, app, in-store
Built an ML model to predict flavor trends up to 10 years out, de-risking the R&D pipeline and driving supply decisions
Transforming the Insights function through a first-of-its-kind AI insights platform with synthetic experts
AI-driven research, discovery and insights to uncover consumer pain points and shape credible skincare claims
Maximized in-market SKU sales with real-time market sensing that dynamically shifts price, claims, and distribution
Reinvented global marketing for the autonomous age: always-on, dynamic marketing to both humans and agents
Developed and launched 15+ new products, across 5 continents
Driving revenue growth with a net-new AI-powered customer acquisition engine that identifies new segments and captures previously unreached targets
Rewired content creation for AIO and agentic commerce, significantly boosting brand visibility and conversion through leading AI models
From manual claim crafting to an AI claims agent that consolidates scientific literature and EFSA/FDA rules into high-quality and audit-ready claims
Swapped static campaign decks for a modular AI platform delivering real-time insight, automated decisions, and predictive plans in a single flow
Set the global strategy for marketing and advertising in the age of agentic commerce - where to play and how to win
Cut trend-to-factory by 18 weeks with an agentic AI system that spots trends, designs products, and ships tech packs straight to factories
Set the digital strategy and roadmap for Out-of-Home - one playbook from idea to activation across all brand touch points
Developed the first-of-its-kind OneBlade, generating over €100 million in its first 18 months on the market, exceeding initial sales estimations by a factor of 4
Led company-wide transformation for over 5 years including 1 platform strategy, 20+ new ventures, and 100+ trainings delivered
Delivered enterprise-wide AI strategy for an investment company as well all 7 of its portfolio companies, spanning manufacturing to lab automation software
Built the world’s largest commodity trade financing platform, supporting over $360 billion in annual transactions
Helping Loop transform into an AI-first pioneer - redesigning how the company works, operates, and grows through AI at its core
Building an agentic AI system that discovers, tests, and develops new products across brands and geographies
The humans driving
the tech
CEO & AI Speaker
Philippe De Ridder
Partner
Amir Ouki
Managing Director of Data & AI
Laura Stevens, PhD
Managing Director, AI Strategy