From idea to impact - our
case studies

Discover how we're imagining tomorrow's products, services and businesses - and creating them today.

Tata Consumer Products

Running AI-powered Sprints with Tata Consumer Products to fuel food and beverage innovation

Johnson & Johnson

Teaming up with Johnson & Johnson to facilitate access to HIV treatments in Myanmar through a human-centered approach

ZEISS

Helping ZEISS build a product roadmap to transform the industry’s development of organoids, a promising area of research for the future of healthcare.

Nestlé

Working with Nestlé to make nutritious food accessible to families in Côte d’Ivoire

Almarai

Creating the future of new product development with Almarai and developing 7 new food experiences in 7 months

Loop

Expanding Loop’s product portfolio to build a quieter world

Worley

Redefining the power paradigm and navigating the PtX market with Worley

Thinx

Driving sustainable competitive advantage with Thinx menstruation and incontinence solutions, co-created with consumers and experts

Philips

Defining the future of grooming alongside Philips with 1 product for 27 million people

Vanderlande

Scaling remanufacturing with Vanderlande to make logistics more reliable, cost-effective and carbon-neutral

Ferring

How our collaboration with Ferring improved access to fertility services

ING

Creating two blockchain ventures with ING focused on making global commodity trade faster, safer and cost efficient

Colruyt

Partnering with Colruyt Collect&Go to bring new value to city dwellers and establish an internal Innovation Lab

Merck

Designing and validating digital interventions with Merck to enhance patient adherence and drug differentiation

Levi's

Boosting Gen Z engagement for Levi’s digital Loyalty Program

Movement Health

Building a foundation that identifies and tackles systemic regional healthcare challenges supported by Roche, Microsoft and Siemens Healthineers

GAF

Developing GAF’s new products for better, more affordable home construction

Ready to start
a conversation?