From idea to impact - our
case studies

Discover how we're imagining tomorrow's products, services and businesses - and creating them today.

Tata Consumer Products

Running AI-powered Sprints with Tata Consumer Products to fuel food and beverage innovation

Johnson & Johnson

Teaming up with Johnson & Johnson to facilitate access to HIV treatments in Myanmar through a human-centered approach


Helping ZEISS build a product roadmap to transform the industry’s development of organoids, a promising area of research for the future of healthcare.


Working with Nestlé to make nutritious food accessible to families in Côte d’Ivoire


Creating the future of new product development with Almarai and developing 7 new food experiences in 7 months


Expanding Loop’s product portfolio to build a quieter world


Redefining the power paradigm and navigating the PtX market with Worley


Driving sustainable competitive advantage with Thinx menstruation and incontinence solutions, co-created with consumers and experts


Defining the future of grooming alongside Philips with 1 product for 27 million people


Scaling remanufacturing with Vanderlande to make logistics more reliable, cost-effective and carbon-neutral


How our collaboration with Ferring improved access to fertility services


Creating two blockchain ventures with ING focused on making global commodity trade faster, safer and cost efficient


Partnering with Colruyt Collect&Go to bring new value to city dwellers and establish an internal Innovation Lab


Designing and validating digital interventions with Merck to enhance patient adherence and drug differentiation


Boosting Gen Z engagement for Levi’s digital Loyalty Program

Movement Health

Building a foundation that identifies and tackles systemic regional healthcare challenges supported by Roche, Microsoft and Siemens Healthineers


Developing GAF’s new products for better, more affordable home construction

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