Do you have a business proposition in mind? Challenge and prioritize your assumptions with this assumption mapper.

What is this for?

The assumption mapper is a tool designed to help you identify and prioritize your key assumptions about desirability, viability and feasibility.

The key to de-risking your innovation project is not just identifying the riskiest assumptions — the ones that if invalidated would kill your project — but also figuring out which ones are the easiest to test.

Step-by-step guide

Step 1

Individually write down 4 key assumptions about desirability, viability and feasibility (10 min).

Step 2

Share your assumptions and build on each other’s assumptions (15 min).

Step 3

Identify which assumptions are critical by asking yourself: If this assumption were invalidated, would it kill our project (15 min)?

Step 4

Focus on the critical assumptions and identify which ones would be easy or difficult to test (10 min).

Step 5

Agree with the team on which assumptions you will test first based on your assumption map (10 min).

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