While conversations about the “endless aisle” have been happening before COVID, the pandemic forced all of us to reconsider the role of packaging beyond the physical shelf and engage customers in different places of their journey. We believe this shift permanently shifts the foundation for how packaging should be developed and approached for Consumer Goods Products.
Here's what you'll learn
Real-life examples on how the role of packaging and the development and innovation process for packaging has changed.
Actionable insights on how packaging has new opportunities to improve multiple parts of the customer engagement journey.
Senior Business Designer at Board of Innovation
Commercial Lead, Consumer Sector at Board of Innovation